Nedbank Dezign Banking

The Challenge

To drive 1st year student account acquisitions during Orientation Week on 9 campuses nationally and differentiate Nedbank from the competing banks on campus.

The Solution

The creation of an uber sexy Nedbank chill-zone under a white Bedouin tent with retro lounge furniture, X-boxes, snacks, Puma giveaways and a graffiti artist demo!

The Result

A massive 120% increase in new accounts year-on-year and Nedbank building strong brand awareness, affinity and call to action in a relevant way to the fickle youth market