Brand Activation is the seamless integration of all available communication means in a creative platform in order to activate consumers. Activation means stimulating: Brand engagement, awareness, and in most cases, sales!
From Advertising Brands to Brand activation - the Trend
Power to the People. This is the best way to describe the turnaround in marketing communication during the last 30 years. People have more choice than ever. They can get the products anywhere and can compare products and services down to the minute details. This requires a more intelligent manner of communication by companies. Simply advertising can be used to defend a market position in many cases, however, this creates no leeway for growth. And that is the aim after all.
The successful marketer then has to leave the safe haven of advertising and start activating. The means are available, the cases are there, the opportunities are there and the chances are there. And the good news is: more than 80% of the marketers is rigid and resistant to change, therefore there are plenty of opportunities to beat the competitors.
Why Brand activation
Activation shifts the focus to the core of marketing: stimulating the buying process. There are various reasons why this focus is so important and why advertisers opt for Brand activation instead of the traditional campaigns. Our brand activation services offered are:
- Flash Mobs
- Brand ambassador recruitment & training – nationally
- Mall court bookings
- In-store promoters
- In-store sampling kiosks – design & production
- Full LSM range of Brand Ambassadors & promoters
- Field intelligence on competitor brands if required
- Mall court stand design, construction, build, breakdown & storage
- Specialist Brand Ambassadors i.e. dieticians / nurses etc
- Strict activation staff supervision
- Comprehensive post activation reports including campaign
- Modular Display solutions
- Storage & transportation of campaign elements