Adcock Ingram Building Inauguration

The Challenge

To produce an event to celebrate the new building opening in Midrand as well as the JSE listing that same day to all 11 national branches / depots and 12 400 staff members. Adcock had recently left the Tiger Brands group and needed to create a sense of unity in their proud 118 year company - The challenge was set!

The Solution

To stage a “Yesterday, Today & Tomorrow” through the ages musical production (Adcock is 117 yrs old!) in a massive marquee at head office, while providing live video feeds to the 10 other regions / branches who ran simultaneous launch parties!

The Result

The combination of a sizzling show, specialty adage and laser acts, an oxygen bar, caricature artists, themed cocktails and merry making made it a special night and company milestone never to be forgotten!


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