Adcock Ingram Building Inauguration
To produce an event to celebrate the new building opening in Midrand as well as the JSE listing that same day to all 11 national branches / depots and 12 400 staff members. Adcock had recently left the Tiger Brands group and needed to create a sense of unity in their proud 118 year company - The challenge was set!
To stage a “Yesterday, Today & Tomorrow” through the ages musical production (Adcock is 117 yrs old!) in a massive marquee at head office, while providing live video feeds to the 10 other regions / branches who ran simultaneous launch parties!
The combination of a sizzling show, specialty adage and laser acts, an oxygen bar, caricature artists, themed cocktails and merry making made it a special night and company milestone never to be forgotten!