LG Scarlet Launch

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The Challenge

To proudly run the VIP SA Scarlet Launch event of the global LG product flagship TV range to industry captains, trade partners and SA media in the most impressive and memorable manner possible!

The Solution

By finding a unique venue that was befitting of such a high profile international launch that could also keep the Scarlet secret until the very last minute! This, coupled with a dazzling show lineup, delicious catering and A-list celebrity attendance was the winning formula!

The Result

A local gala event to rival the London launch the night before and proudly stand tall against New York the night thereafter! DJ Fresh gushed about the event the entire following week on air! Fantastic media return, word of mouth buzz and great product sales made this undoubtedly one of the best product launches in SA during 2008.

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